Elevator pitch

Suggested Time Allocation for This Section: 30 m

Imagine you are on an elevator, and you need to explain what your product is to someone with you.

And, you have only 30 seconds.

Let’s get down to learning how we can make an elevator pitch for our product. There are 3 things you need to keep in mind-

Keep it short and crisp
Raise interest, don’t give it all away
Leave them wanting to know more

So how do you do that?

Let’s understand through an example of Airbnb’s elevator pitch:

"Ever wanted to feel at home no matter where you travel?
Airbnb allows you to rent unique and affordable accommodations directly from local hosts around the world. With over 7 million listings in 220+ countries and regions, we provide an unparalleled selection of homes, apartments, and rooms, each with authentic local flavor! Unlike traditional hotels, Airbnb lets you stay in a real home and experience your destination like a local. Whether it's a cozy cabin in the woods or a chic apartment in the city, every stay is an adventure.
Join millions of travelers and hosts in creating and sharing memorable experiences. Visit Airbnb.com to find your perfect stay today."

Now let’s dissect this and look at what’s happening inside.

"Ever wanted to feel at home no matter where you travel?”	Hook (A point that grabs attention addressing a common desire)
"Airbnb allows you to rent unique and affordable accommodations directly from local hosts around the world.”	Value (The core value that highlights your product)
"With over 7 million listings in 220+ countries and regions, we provide an unparalleled selection of homes, apartments, and rooms, each with authentic local flavor.”	Evidence (statistics, impressive numbers, proof to highlight the hook)
"Unlike traditional hotels, Airbnb lets you stay in a real home and experience your destination like a local. Whether it's a cozy cabin in the woods or a chic apartment in the city, every stay is an adventure.”	Differentiator (aspects that differentiate your product from its competitors)
"Join millions of travelers and hosts in creating and sharing memorable experiences. Visit Airbnb.com to find your perfect stay today."	Call to Action (what are the next steps after listening to the pitch)